Case Study: American Fitness Magazine
Comprehensive magazine redesign for the world's largest fitness educator. BBM&D focused on a leaner, toned display of succinctly written feature copy supported by robust, vivid photography and illustration. Reorganizing the magazine content and presentation from the overall structure to the tiniest detail lent itself to the creation of a more up-to-date, modern look and feel. Focusing on the overall goals and culture of the publication was key in creating the screen for the redesign. The sharp, informative, and visually powerful look of the new American Fitness Magazine earned WPA "Maggie" Awards in 2006 and 2011.
Case Study: Venture Strategies Innovations
Strong brands make the world take notice. That's critical for life-and-death issues like maternal mortality. When BBM&D created the brand for VSI, a Southern California-based nonprofit dedicated to improving women's health in developing countries, we knew much was at stake. VSI's brand had to communicate clearly across nations and cultures. Consecutive awareness campaigns featuring BBM&D-created, award-winning collateral both online and in print culminated in our development of VSI's 2009/2010 Biennial Report. This concise, informative, accessible, and compelling publication made an instant international social media splash, helping to highlight the drug misoprostol in ABC-TV's 20/20 special report on maternal mortality solutions in 2011.
Case Study: Interface Children Family Services
This re-branding campaign’s all-encompassing style is based on a striking new logo, itself a punning acronym that grew from a creative process based on the theme "if we could change the world." The friendly lower-case "if" represents the healing and stabilizing possibilities fostered when caring people come together to help one another through trying circumstances.
Case Study: Gifted Education Communicator
Comprehensive redesign of a quarterly research journal specializing in the field of gifted education. BBM&D balanced the text-heavy requirements of a professional academic publication with eye-catching photography and illustration, reorganizing the flow of information from the masthead on down. The new visually sophisticated Gifted Education Communicator landed in the finalist's circle at the 2008 Western Publication Association "Maggie" awards.
