The Gluten Free & Fabulous product line began as a result of real need. When parents of autistic children noticed links between autism and gluten intolerance, these health-conscious consumers joined with celiac disease patients to seek high-quality, gluten-free alternatives. Gluten Free & Fabulous, a local start-up with a brand-new product, partnered with BBM&D to respond effectively to such a rapidly increasing demand. With an eye on the bottom line, BBM&D positioned the Gluten Free & Fabulous brand as something fun and unique, that would stand out on store shelves.

Our initial campaign of three package designs and a website boosted interest in Gluten Free & Fabulous products, sending sales through the roof and getting attention from national distributors. The brand extension included seven additional packages, trade show development, specification sheets, website development and printed sales collateral.