As a partner of The Ronald Reagan Presidential Library for nearly a decade, BBM&D's ongoing effort to communicate their brand effectively has encompassed a comprehensive, integrated, and philanthropically-targeted marketing campaign that champions the former president's legacy: the man, the diplomat, the national leader and the loving husband. Beginning with a catalog redesign that nearly tripled sales, the campaign continued with development of a more focused and informational website that also boosted sales by 300%.

Other strategies included changing brand positioning, as well as the creation of endowment and annual support materials, product logos, merchandising, exhibit concepts and member and visitor materials (brochures, cards, and stationery). We are honored to have our work for The Ronald Reagan Presidential Library reside in the National Archives in Washington, DC.