"We are moving from a knowledge economy dominated by technology to an economy that needs to understand and empathize with consumers. Innovation is needed in how companies organize themselves in order to shape customer experiences in new ways." —Bruce Nussbaum, editorial pages editor of Business Week, at the Design Management Institute’s Brand Design Conference

Until recently, businesses have underestimated design's power to create the emotional connections that influence consumer actions. Today, market-leading companies such as GE, Apple, Procter & Gamble, Nokia and others recognize design innovation as a critical competency and an indispensable tool for growth. Contact us to learn more about how the importance of design—a “next wave” business trend—will affect your company or organization, and how you can use design to gain a competitive edge.