Last week, BBM&D had the opportunity to share decades of marketing and design experience with the UCLA School of Dentistry students. The subject was branding, marketing and social media for Pediatric Dentists.
As a guest speaker, BBM&D president Barbara Brown was delighted to share her nearly twenty years of experience developing iconic brands through insightful, thoughtful creative. Dr. Ken Szymanski shared his client-side experience and spoke of the importance of synergy between agency and client, the value of great communication, and the effectiveness of strong partnerships.
The visual presentation's case studies highlighted some of the fun and creative marketing campaigns, concepts behind them and the results of effective marketing on a medical/dental practice. Several other points were also discussed: information on the value of long-term brand strategies, adjustments in the marketplace that affect a brand, and the importance of broad reach/tight focus marketing. The audience was especially interested in Brown's observations on how to keep marketing fresh while maintaining a consistent marketing message--a topic that brought another round of questions.
Addressing the challenges of new business marketing was also important to the attending students. Many of them will, at some point, be opening their own practices, and the presentation's intent was to provide them with relevant insight into some of the challenges they will be facing.