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New Brand for Ventura Botanical Gardens

After a lengthy process of development and deliberation, the Ventura Botanical Gardens has adopted a new brand identity. The design, developed by BBM&D Strategic Branding, is a culmination of over eighteen months of work helping the volunteer organization navigate the process of brand development.


 

After a lengthy process of development and deliberation, the Ventura Botanical Gardens has adopted a new brand identity. The design, developed by BBM&D Strategic Branding, is a culmination of over eighteen months of work helping the volunteer organization navigate the process of brand development. The Ventura Botanical Gardens, a 501(3)C non-profit organization is in the process of fundraising, planning and developing the gardens at Grant Park. The design, developed by BBM&D Strategic Branding aims to provide the touchpoint for marketing strategies, reflect the culture of the organization and illustrate the inspiring locale. The logo is a fine art rendition of a local California native grass. The choice of a native grass represents the sustainability goals of the organization and the seed pods represent the organizations native beginning. The pods reach upward to the future, illustrating the goals and dreams of the development of the gardens at Grant Park. One of the pods is also an artistic rendition of the hillside where the gardens will be located. The new identity strongly embodies the Ventura Botanical Gardens vision and was voted in nearly unanimously. The logo premiered at a City of Ventura public event and will begin to be used in the promotion of the upcoming 2011 Garden Tour. The Garden Tour, the largest public fundraising event for the organization will be held on April 30 from 9:30am to 4pm. Tickets for the event can be purchased at venturabotancialgardens.com.