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News on Crowdsourced Logos


There's been some talk lately regarding some of the really cheap logos available via the web. It's becoming apparent that the reason these logos are so inexpensive is they are often stolen. AIGA, the American Association of Graphic Designers, recently posted an interesting item regarding logo theft. It provides some great perspective from a well-known designer regarding logo theft and the subsequent backlash. Imagine using a stolen NBC logo and then facing their army of attorneys. There are other issues as well. Apparently, $179 is not $179--it's actually much higher. A client recently relayed the story of a $179 logo which ended up costing close to $3000. This is bad all around. Designers are feeling the damage--their work is being using without permission and without payment. Clients are feeling the damage too--especially those who believe they are purchasing a legitimate product and, because of this, put themselves in the bullseye of the high cost of legal battles and bad P.R. In the end, both clients and designers alike will feel the negative impact of this unfortunate turn of events.