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Does Your Website Give Your Brand a Good Workout?


These sites are so hot you can almost feel the sweat beading. The challenge for Burn 60's site was creating a site that rocks you to the core and reflects their status as the premier personal fitness studio in LA--where celebrity sightings are not uncommon. Burn 60's brand edginess is reflected in this design--an HTML/CSS, standards-based site featuring an interactive digital pressroom, Javascript image slideshows class registration, schedules, and social media integration. The brand challenge for Mavericks' site was speaking to mutliple markets. Mavericks is edgy, trendy, and serious, but also directed to a family-centered community. The color combination, type treatment, content, and imagery tell the story. Interactive elements included membership sign-up, trial membership, and staff-maintained class schedule. Thanks so much to Mavericks for letting us be a part of their team!