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"And You May Ask Yourself..."

BBM&D we're a fairly self-reflective bunch, and one of the ways we help clients think about their brands is to get them to ask themselves some fun and important questions. We've been highlighting them in what we call our "20 Questions" series.


 

At BBM&D we're a fairly self-reflective bunch, and one of the ways we help clients think about their brands is to get them to ask themselves some fun and important questions. We've been highlighting them in what we call our "20 Questions" series:

Is your brand at the head of the class?

High-achieving brands aren't always pegged as valedictorians right away. Sometimes they're simply the new kid in class that learns to play well with others. The BBM&D-created brand of Mission College Foundation's websitehad to integrate with not only the existing main college website, but also the other brands in the West Valley/Mission Community College District. BBM&D's design for the foundation's new site focused on the students, with photography and personal stories that put a face on each recipient of foundation-supported programs. Accessible, hassle-free giving options made donations easy and made a difference for Mission College students.

Is your brand ripe for a redesign?

Longevity is a brand's best friend, but even strong brands with deep roots need regular pruning to harvest their true potential. BBM&D originally designed a website for this 96-year-old growers' association over a decade ago--before smart phones, iPads, and modern programming standards changed how we use the web. BBM&D's redesign of the California Avocado Society website incorporates the new content-managed, database-driven, rich-application web of HTML5. The resilient CAS brand ensures that this vital information resource for growers, distributors, and agricultural researchers remains an indispensable compendium of all things avocado.

Can your brand weather stormy seas?

Strong brands don't fear economic tempests. The BBM&D-created brand of Ventura Harbor's Adventure Sailing Charters has sea legs for both rough waters and smooth cruises. BBM&D christened the maiden voyage of Adventure Sailing's website with epic blue-green vistas of wide sky and open ocean. The hassle-free online reservation page makes day tripping to the Channel Islands a breeze, and the photo gallery carousel preserves those nautical memories.

Does your website give your brand a good workout?

These sites are so hot you can almost feel the sweat beading. The challenge for Burn 60's site was creating a site that rocks you to the core and reflects their status as the premier personal fitness studio in LA--where celebrity sightings are not uncommon. Burn 60's brand edginess is reflected in this design--an HTML/CSS, standards-based site featuring an interactive digital pressroom, Javascript image slideshows class registration, schedules, and social media integration. The brand challenge for Mavericks' site was speaking to mutliple markets. Mavericks is edgy, trendy, and serious, but also directed to a family-centered community. The color combination, type treatment, content, and imagery tell the story. Interactive elements included membership sign-up, trial membership, and staff-maintained class schedule. Thanks so much to Mavericks for letting us be a part of their team!

"And you may say to yourself..."

We think those are all great answers--but then of course we would, wouldn't we? As with so many other things, though, it's probably said better with music: