We've all been there: You're at a crowded industry trade show or convention--with networking and sales reps everywhere--and you're approached by a software company representative who's excited to talk about their new web product.
It could be anything--an e-commerce module, a content management system, a mobile platform, a database integration system--and it seems perfect for your company. It will solve IT/digital/web/social media/email/marketing problems and it's a fantastic deal. There's even a trial period. You're convinced.
And it's all downhill from there.
First, the software installation isn't as simple as promised. It's for a different platform or system version that's three steps ahead or behind what you are running. Upgrading takes time and costs money, but you're committed, so you have that done--and it may work or not. If it does, things may begin going along nicely, until your customers/clients run into problems using the interface. You get complaints and now it's about damage control. Troubleshooting can take weeks--if the compatibility/coding problems can be solved.
In our experience, the majority of issues with third-party web modules happen because clients don't know the actual challenges and costs of website add-ons, or don't include their web team in the initial problem-solving session, the solution research, the decision-making process, or all of the above. It's important to involve your web team before you commit to purchasing a new web module or technology--including switching hosting plans--because it could save hours of troubleshooting costs if problems arise.
So if you're considering a technological add-on or change for your website, let us know. If we don't have a solution for you, we probably have experience with the web modules you're looking at. Preventative website maintenance and diagnosing potential problems before they happen is part of BBM&D's digital playbook. We can help your online presence avoid destructive functionality failures and the marketing meltdowns they cause.